*A Note on This Space*

This page gives you a snapshot of my work. Not every detail, just the work that’s helped shape my career so far. The thread is simple: strong strategy, thoughtful storytelling, and work that drives real impact and growth. I’ve also added this space because I’m genuinely looking for my next career challenge, ideally remote, unless the role happens to be in or around where I live (in which case, lucky me). Practicality with a side of boundaries.

If you want the longer CV or want to discuss my experience further, you can email me at alholscher@gmail.com.

Career Overview

Across two decades, my work has spanned brand building, strategic marketing, and helping organizations scale through clarity, creativity, and deliberate storytelling. I’ve led marketing teams, built brands from the ground up, refreshed mature ones, and supported growth across Canada (including Quebec), the U.S., the U.K., and Australia.

What I Do

I’m essentially a marketing generalist (a label HR tends to side-eye, but in my case, it fits). I’ve worked across the full spectrum from strategy, brand development, campaigns, content, and digital, to PR/MR, and creative direction. Strategic marketing and brand building are where I’m at my strongest (and where the passion kicks in), but having worn every hat means I understand how the entire ecosystem works together.

At the core, my work is about bringing focus and intention to a brand — shaping stories, strategies, and campaigns that resonate with the people they’re meant for.

Career Highlights

• Global Expansion & Brand Standards - Built global brand standards and playbooks that made it possible for franchise teams to scale consistently across 100+ locations — and actually feel confident doing it.

• Revenue & Audience Growth - Developed strategic marketing plans for a national personal-finance brand that grew the audience by 25%, strengthened partnerships by 15%, and generated over $1M in the first year.

• Brand Transformation & Market Lift - Led brand overhauls that sparked 45%+ market growth, helped franchise partners expand, and strengthened relationships with national partners who finally understood the brand’s direction.

• Leadership in Hospitality & Retail - As Director of Marketing for Browns Restaurant Group, played a key role in growing the brand’s footprint by 45%, increasing systemwide sales by 51%, and launching a full brand refresh that landed exceptionally well with guests and franchisees.

• Public Sector Strategy & Community Impact - At the County of Grande Prairie, I led integrated marketing across fire services, Family and Community Support Services (FCSS), recreation, agriculture, and Council, bringing clarity, professionalism, and stronger engagement to essential community programs.

• Entrepreneurship & Consulting - Built a boutique consulting practice supporting clients across law, insurtech, wellness, real estate, retail, and hospitality — helping founders and leaders articulate their story and elevate their brand.

• Media, PR & National Visibility - Secured national media coverage, built meaningful partnerships, and helped launch multi-channel media brands, including work that was featured on Oprah, CNN, and Global.

Industries I’ve Worked In

Public Sector

• Municipal government (fire services, FCSS, recreation, agriculture, Council support, elections, crisis communications/emergency management)

Business & Corporate

• Franchise systems (national & international)

• Real estate development

• Professional services (law, consulting)

• Insurtech

• Small-to-mid-sized business advisory

Communications, Media & Partnerships

• Publishing

• National media

• Media partnerships

• Public relations

• Content development

• Multi-channel media brand development

Consumer & Lifestyle

• Hospitality & restaurant franchising

• Retail

• Health & wellness

• Women’s finance & media

• Beverage alcohol

• Agriculture-related consumer services

How I Work

I bring clarity, strategy, and a strong sense of narrative to every project. Whether it’s municipal campaigns, franchise growth roadmaps, or full brand identity overhauls, my approach is collaborative, direct, and intentional, with a focus on elevating brands in ways that are both meaningful and practical.